Photo: joyce Chen/Barcroft MediaJoyce Chen has captured her ten-year-old Maltese terrier Toby wearing various hipster style outfits
Toby the Cute Maltese terrier has a VERY trendy dress sense and oh, he also has 100,000 followers on Instagram
Owner Joyce says he loves photo shoots and isn't bothered by wearing clothes
Owner Joyce says he loves photo shoots and isn't bothered by wearing clothes
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Crufts kicks off today with plenty of dog owners hoping their pooch will bring home the prize - but one stylish mutt is already winning in the style stakes.
With his preppy look, this pup has gained himself 100,000 followers on Instagram since his owner, Joyce Chen, from Vancouver, set up the account three years ago.
Joyce captures photos of Toby, her 10-year-old Maltese, wearing an assortment of garish outfits that featured thick rimmed glasses, a trilby hat and bow tie.
Joyce claimed that she got the idea to dress up her pooch after she placed her glasses on Toby's nose while she was out buying a coffee.But since taking some initial shots of Toby, Joyce has begun to look for more outfits to dress her muse up in and turned her pet pal into an Instagram sensation.
Finding garments in pet boutiques around where they live Joyce is pretty confident that there isn't an outfit Toby can't pull off.
Joyce said: 'I started dressing Toby after I put my sunglasses on him and noticed that he was completely fine with it - most dogs would tilt their heads to get them off, but Toby didn't.
Photo: joyce Chen/Barcroft Media
Joyce Chen got the idea to take pictures of her pooch after placing her glasses on Toby in a coffee shop
Joyce Chen got the idea to take pictures of her pooch after placing her glasses on Toby in a coffee shop
The pooch was happy to sit still while his owner placed the spectacles on him and so she began to experiment with other outfits
She has been uploading pictures to Toby's very own Instagram account for the past three years amassing over 100,000 followers
'I recognised that he's a bit of a natural model, he's a great specimen, so I decided to find some fun outfits to do a shoot.
'Toby seems to be comfortable in most shades - I've even got him a fedora to wear.'
Toby's keen fashion sense doesn't come cheap though with Joyce forking out up to $79 (£56) for just one of the pup's ensembles.
Joyce says that Toby's eyes really help to bring the photos to life as they are 'human like'
Dressing up Toby doesn't come cheap however with Joyce spending between $30-80 (£21-56) on an outfit
She says she has tried to keep to a hipster theme sticking to thick rimmed spectacles and hats
Joyce says that Toby loves doing a photo shoot because there are always plenty of treats involved
'I probably spend between $30-80 (£21-56) on an outfit for Toby - my favourite is with the fedora, his bowtie and striped cardigan. He looks smooth.
'Toby has been enjoying his internet fame, although I'm not quite sure he realises just how cool he actually is.
'I try to stick with the hipster theme. Thick-rimmed glasses, bow ties, plaid shirts and hats are is signature look.
'Toby actually loves our photo shoots because there's always lots of treats involved. It only takes me a few minutes to get a photo of Toby and then the clothes come off and it's treat time.'
Joyce added that strangers are always quite surprised at how young Toby looks for his age
Here Toby jazzes up an outfit with a bow tie and a colorful pair of socks
Joyce says that it is Toby's eyes that really help him to pull off his distinguished spectacles.
She said: 'I had a Maltese when I was a child and I've always loved this breed. I fell in love with Toby the moment I saw him. He was this little ball of fluff with these large expressive eyes. I had never seen a Maltese with such beautiful eyes!
'People are always commenting on Toby's eyes. They say his eyes look very human like. They're also quite surprised how young Toby looks.
'Toby may be 10 years old but he acts more like he's three. He's full of energy and always up for a new adventure.'
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